C Space

JULY 2, 2020

The Brand Move Roundup – July 2, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Airlines Policies Social Media 52

John Paul

MARCH 25, 2019

We are responsible for generating new revenue for John Paul by signing contracts with new brands. Our offer is based on three pillars: Concierge Services, Affinity Marketing & the creation of “Money-Can’t-Buy” Experiences. I’ve been working at John Paul since January 2017. What’s the best part of your job?

Automotive 73

Automotive Loyalty Programs Travel Loyalty 73

John Paul

JULY 17, 2018

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. It is John Paul’s intention to reach clients from all industries to further strengthen their customers’ brand loyalty.

Omni-Channel 40

Omni-Channel Leadership Self Service Automotive 40

Qualtrics

FEBRUARY 18, 2020

Check out our guide to the must-see sessions at this year’s X4 for market researchers from the most inspirational stories to the thought leadership that will give you plenty to take back to your organization at the end of the event. Hear from breakthrough brands. Brand + Product Experience - 14:00 // Weds, March 11.

Marketing 29

Marketing Government Leadership Automotive 29

Beyond Philosophy

APRIL 6, 2016

Marketers are always looking to optimize their perceived customer value proposition, and to improve the elements of transactional and relationship experiences needed to deliver that value. Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy.

Gamification 60

Gamification How To Loyalty Programs Wireless 60

Beyond Philosophy

APRIL 6, 2016

Marketers are always looking to optimize their perceived customer value proposition, and to improve the elements of transactional and relationship experiences needed to deliver that value. Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy.

Gamification 60

Gamification How To Loyalty Programs Wireless 60

Customer Bliss

AUGUST 23, 2016

Prior to joining Greystone, Darryl was The Walt Disney Company’s lead consultant assigned to the Disney Institute/McKinsey & Company co-branded joint venture, specializing in customer experience and cultural transformations. While in this role, the organization was awarded the Malcolm Baldrige National Quality Award. Work with everyone.

Chief Customer Officer 0

Chief Customer Officer Culture Leadership Insurance 0

InMoment XI

SEPTEMBER 1, 2022

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But with such a crowded market, that is easier said than done. But focusing on how to improve customer retention is just as important, if not more. What Is Customer Retention?

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

SurveySensum

SEPTEMBER 7, 2023

B2B Marketing & Advertising Survey Frequency: After significant campaigns or projects. When to send: Send Relationship NPS surveys after major marketing campaigns or projects to understand the impact of your efforts on client satisfaction. Let’s say a customer bought sunscreen from your beauty brand.

NPS 52

NPS Survey Net Promoter Score Automotive 52

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Customers interact with brands in various environments.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

MAY 9, 2019

when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Enter: loyalty marketing.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Qualtrics

JUNE 26, 2020

Koç Holding is the largest industrial conglomerate of Turkey, including 60 factories along with sales and marketing offices in more than 40 countries. The loyalty program provides functional and emotional benefits partnering with more than 200 leader brands.

Sports 46

Sports Hospitality Loyalty Programs e-support 46

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. Market Leaders’ NPS Scores. Apparently, approximately 91% of Tesla owners said “they would buy again” from this brand.

Net Promoter Score 131

Net Promoter Score Omni-Channel Company NPS 131