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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives. However, according to a recent Data & Marketing Association (DMA) study, the average ROI for digital (email) marketing in 2022 was $36 for every $1 spent.

ROI 226
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3 Important Trends From the 2022 CS Index and Why It’s Important to Your Business

Gainsight

Gainsight and RevOps Squared had an incredible response to our Customer Sucess Index 2022. Investment in customer success (CS) is causing a significant impact on companies’ revenue and growth. Why this level of investment? This subject revealed itself as part of our study participants’ focus in our 2022 Index. .

Trends 52
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April Atlas Highlights

Lithium

The bad news is that these trends will probably continue, and possibly even increase, in 2022. NEW) Khoros Care Foundations The perfect starting point for your training on the Social Response component of the Khoros Care Platform, this course provides a full introduction to the features and benefits of Khoros Care.

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2022 Energy & Utilities Outlook

West Monroe

This report focuses on five major themes underpinning this ecosystem—DERs, alternative transportation fuels, broadband, analytics, and cybersecurity—and outlines key actions that utilities are taking or considering can take to ensure they stay ahead of the curve in 2022 and beyond. Chapter 4: Analytics enablement.

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The Impact of a Well-Defined, Designed, and Determined CS Ops Team

Gainsight

It’s about adoption, analytics, and expansions. According to our 2022 Customer Success Index , companies are discovering that “CS responsibilities tie directly to business goals and revenue.” Of course, they can see and measure the impact of all of these motions on adoption, customer engagement and satisfaction, and outcomes. .

Roadmap 59
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Top 9 VoC Tools to Look for in 2024

SurveySparrow

And, of course, you are also in search of a VoC tool. But by providing features like real-time conversation analytics and online survey tools , it’s another VoC tool to consider. The tool not only collects data but also applies predictive analytics and AI to offer actionable insights.

Tools 52
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Top 12 Call Center Cost Reduction Strategies: Unlock Your Call Center’s Full Potential

NobelBiz

by 2022, 50% of major enterprises would have failed to combine interaction channels , resulting in a disconnected and walled customer experience devoid of context. According to McKinsey , high-performing organizations are 3X more likely than others to report data and analytics initiatives contributed at least 20% to EBIT (from 2016–19).