ShepHyken

APRIL 11, 2022

Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. Harvard Business Review) In February 2020, Panera Bread announced the Unlimited Sip Club and rocked the coffee world. My Comment: I’ve written that many loyalty programs are actually discount programs.

Customer Service 65

Customer Service Employee Engagement Customer Service Training Loyalty Programs 65

Currency Alliance

DECEMBER 7, 2021

Did you hear the term ‘Big Data’ during 2021 (or 2020 for that matter)? I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. The Loyalty Imperatives answer that question.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

BlueOcean

MAY 13, 2021

Read on to discover the three principles of brand loyalty after COVID-19 shifted our buying behaviors (and one interesting exception to the rule.). In food and beverage alone, online sales in 2020 saw a 125% increase over the previous year. Across all sectors, second quarter online sales surged 32%, with consumers spending $211.5

Loyalty 156

Loyalty Brands Ecommerce Average Handle Time 156

C Space

JULY 2, 2020

The Brand Move Roundup – July 2, 2020. We see Covid-19 as an accelerator of the transition to EVs [electric vehicles] and renewables, from consumers and public policy,” they said. Mehra agreed, estimating what would have otherwise taken consumers five to 10 years has changed in just five to 10 weeks.

Brands 52

Brands Airlines Policies Social Media 52

C Space

JULY 21, 2020

The Brand Move Roundup – July 21, 2020. But now, eBay will fully roll out the payments platform it’s been building for years, which it says could unlock as much as $2 billion in revenue and $500 million in operating profit in 2022. Brand Move Roundup – July 21, 2020. Brand Move Roundup – July 20, 2020.

Brands 52

Brands Transportation Sales Innovation 52

2020 Research

SEPTEMBER 1, 2022

Consumers will set stricter boundaries for themselves when it comes to their purchasing habits. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions. Let Your Consumers Create Your Profiles. Do not expect loyalty from your customers — earn it.

Brands 52

Brands Banking Advertising Loyalty 52

BirdEye

JULY 14, 2023

Here’s an example of a review left in exchange for a sweepstakes entry: Considering 95% of consumers read online reviews before committing to a purchase, spending a chunk of the marketing budget on incentivized reviews makes financial sense for most companies. Case in point, some consumers dislike the idea on principle.

Guidelines 95

Guidelines Social Media Policies Exceptional Customer Service 95