Remove 2013 Remove Blog Remove Consumers Remove Customer Centricity
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You Can’t Legislate Customer Centricity

Beyond Philosophy

One interesting bit of his speech touched on an important issue for Customer Centricity: data breaches. If they have the need to legislate, then lags in notifying Customers must have happened so many times they feel the need to put it in law! This is a law for the “non-Customer centric” organizations.

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‘Customer excellence is here: it’s just not very evenly distributed yet’. The Nunwood 2014 UK Customer Experience Excellence Report

ijgolding

In 2014, it is very difficult to find an organisation who does not believe that the customer experience or being customer centric is NOT of value. The report is a fascinating assessment of the customer centric nature of brand names that we interact with on a daily basis. Personalisation. Time and Effort.

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Are Your Customers Persona Non Grata?

CX Journey

It was published on their blog on May 19, 2014. Have you thought about this question: "In your company, are customers persona non grata?" Source: Genesys 80% of big companies described themselves as delivering “superior” service, but only 8% of customers say they’ve experienced “superior” service from these companies.

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‘Sweeping the steps of Customer Experience in 2014? – out with the old and in with the new for 2015

ijgolding

If you can remember what you were doing on the 30th December 2013 you will know what I mean! Today is the 30th December 2014 – a day that I am pinching myself at the amazing advance that has been made in the profession that Customer Experience has become. What does not change in 2015 is the need to get the BASICS right.

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Grocery Store Customer Journeys Are Becoming Increasingly Digital

Second to None

“More than half (51 percent) of grocery sales are digitally-influenced, according to a new survey report from Deloitte, “ The Grocery Digital Divide: How Consumer Products Companies Can Deliver on the New Digital Imperative.”. consumer products leader. What grocery consumers want: convenience, curation and integration.

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Is Home Delivery the Right Marketing Strategy?

Beyond Philosophy

According to analysts, online home grocery market was worth almost $275 Billion in 2013. I suspect that many of the consumers that love this service in the UK would agree with my kids on this point. However, the hold up could be the consumer. Furthermore, consumers have to see the value in not going to the store.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

Both psychologists and economists agree that too many choices can paralyze consumers so they can’t make a choice at all. The circle of choice, or needing to have many choices available but not too many to create confusion and buyer’s remorse for their Customers, creates a paradox for many organizations in their Customer Experience design.

CEM 113