Natalie Petouhof

SEPTEMBER 1, 2016

The report goes into a lot of detail so it’s clear how to calculate the ROI of social customer service: Many brands have experienced incidents where not taking care of an issue turned into a social media nightmare. How to Calculate Social Customer Care ROI. A strategy to meet the social customer care goals and objectives.

ROI 45

ROI Social Media Airlines Customer Service 45

Optimove

JANUARY 16, 2024

First, an overview of the State of the CRM Marketing Industry: Since our founding in 2012, we’ve understood that consumers go through a mix of rational, emotional, analytical, and illogical phases in their journey toward making a purchase. This innovative tool simplifies content creation, saving valuable time and generating fresh ideas.

Net Promoter Score 52

Net Promoter Score CRM Analytics Telecommunications 52

Natalie Petouhof

MARCH 6, 2017

Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. The speakers will share research, insights and strategies for building the culture of a company that magnetically attracts the top talent. I’ve written return on investment models for the value of human capital.

Culture 40

Culture Company Competitive Advantage Conference 40

Customer Guru

AUGUST 21, 2018

He has been successful in showing businesses, teams and communities how to create a Disney-like experience and culture. She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. John Formica Follow @JohnFormica. John is an “Ex-Disney Guy” and Customer Experience Coach.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

CX Journey

MAY 3, 2016

I've been a member since 2012. Customer-Centric Culture A customer-centric culture is one that encourages employees to focus on the customer. Experience Design, Improvement, and Innovation We can't do all of this work and not make improvements to the experience! The success of the Association rides on its members.

Customer Experience 80

Customer Experience Customer Experience Professionals ROI Metrics 80

ijgolding

JANUARY 15, 2016

Since 2012, the Customer Experience Professionals Association (CXPA) has been flying the flag for all those who work in the field of CX. The competencies that a CCXP is expected to have experiential knowledge of are as follows: Customer Centric Culture. Metrics, Measurement and ROI. Experience Design, Improvement and Innovation.

Customer Experience 120

Customer Experience Customer Experience Professionals Customer Centricity Government 120

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6

Marketing 149

Marketing Analysis Brands ROI 149