DemandJump

APRIL 26, 2022

In recent years, content marketing and search engine optimization (SEO) have experienced a dramatic evolution. Google’s algorithm no longer views content in isolation from the rest of your website. Instead, Google ranks sites that have established authority on specific subjects.

Marketing 105

Marketing 105

DemandJump

APRIL 26, 2022

What is a page cluster? If you’re asking this question, you’re probably also wondering: what is a content cluster? What is a topic cluster? In fact, page clusters, content clusters, and topic clusters are all also known as another term: an SEO pillar.

105

105

DemandJump

JUNE 14, 2022

Marketing companies are constantly looking for ways to bump their content to the first page of search engines. After all, 92% of search traffic clicks on Google occur on the first page of search results. Many people know about account-based marketing to increase sales, but fewer know about pillar-based marketing (PBM).

Marketing 91

Marketing Connections Sales Strategy 91

DemandJump

JUNE 25, 2020

A pillar page topic cluster is a way of organizing content so that all of the topics that are related to the original page, or pillar page, are linked. Ideally, your pillar post meaning will relate to the cluster of keyword phrases that you want your website to rank for in search engines.

Strategy 52

Strategy Marketing Consumers 52