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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . Using personas, a practice highly recommended by CX experts means multiple journeys should be analyzed. But simply creating a map was not found to be a success driver.

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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

This year, Ian Golding (that’s me), will officially become the author of a book. My background was call centers and phone-based customer contact and I was one of a small team of people working with clients like AT&T, FedEx, IBM to improve their phone-based customer services. A lifetimes ambition, I am beyond excited!!

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The Distance Between Prawn Crackers and Preferences in Most Customer Experiences Today. By Greg Moore, Episerver

ijgolding

We buy products and services. While collecting Friday night takeaway is not necessarily the most bleeding-edge example of an omnichannel customer journey, it is one that can operate easily. What to do Next: Optimize the Journey. Rather, the customer journey is a single entity that needs to be nurtured. We buy brands.

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Three Steps to Excellent CX: Measure, Manage, and Improve

Daniel Group

In the B2B world where we work, a critical first outcome is getting the data right. These comments are feedback “gold” is. Live interviews (phone calls) are still the gold standard in the B2B world for collecting customer feedback. Also, customer journey mapping can be beneficial at this point.

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B2B Customer Experience Governance

ClearAction

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Built-in B2B Customer Experience Governance 1.

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Into the Unknown! The parallel universe of self-publishing – the experience of publishing a book about customer experience!

ijgolding

The post you are about to read has been more than 12-months in the making, and concerns a journey which relatively few of us will ever experience. The ‘self-publishing’ journey, as seen through the eyes of a first time author. And there were freelancers and organisations who could help us through every stage of the publishing journey.

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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

When mapping out these touchpoints to better understand the customer journey, some companies will identify 5 to 10 touchpoints, while others might identify 50 or 100. If you're a B2B company, you may think about the first interaction prospects have with your sales team. Touchpoints vary. Print this article. More #CXSecrets.