BlueOcean

DECEMBER 13, 2022

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 5) Make it Fun – This is about rewards and playfulness.

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ShepHyken

APRIL 14, 2024

It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. The Reality May Be the Opposite by Alexandru Nichifor and Scott Duke Kominers (SmartCompany) Loyalty programs enable firms to offer significantly lower prices to some of their customers.

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ShepHyken

APRIL 17, 2020

The normal customer loyalty program has layers such as discount coupons, cashback, points and freebies that may not work in the changed circumstances. The loyalty strategy worth adopting is to keep in touch and show concern for your customers. When things become normal these customers will remember and reward you.

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Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

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Beyond Philosophy

APRIL 30, 2015

So now what do we do to build Customer Loyalty? According to the Econsultancy blog, we should give them plenty of experiential rewards. Loyalty Programs Disappoint Customers. Are Loyalty cards about loyalty or just another form of offering benefits? It’s tougher than ever to build loyalty.

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Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

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