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Empowering One Another - Marketing and Customer Success

Amity

Erica Lindberg of Kapost has 3 concrete strategies for doing so. With some cross-departmental coordination between customer support/success teams, sales, and marketing, you can win the loyalty of your customers, turn them into brand advocates, and unlock a lucrative lead generation and revenue channel.

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Putting the “Marketing” in Customer Success - Beyond the Perfect Email

Amity

” (Kapost, 2015). The tactics and strategy will be different and change for each company, but at its core, customer success marketing is about “ work[ing] to ensure that customers see value in the product, renew or purchase from the company again, and advocate the product to their network.” Yay, More Work To Do.

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Jul 07 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Remote, US Organization: Upland Kapost Actively engage and partner with their Customers to maximize adoption of the deployed solution and achieve positive business impact results. Become a Trusted Advisor to Customer stakeholders to enhance the overall customer experience.