CX Prediction 2022.3 — From Data Collection to Data Action
SurveyGizmo
NOVEMBER 5, 2021
Many Customer Experience (CX) teams lack the data integration of their Sales and Marketing counterparts. Sales departments tend to operate using a customer relationship management (CRM) tool like Salesforce (SFDC) and, by 2022, have likely already integrated with other data sets like Jira or Salesloft. Less so for CX.
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