Thematic

JULY 13, 2022

Painstakingly coding and analyzing user feedback in spreadsheets may feel like the most accurate way to extract insights from your data, but eventually, something’s got to give. We understand if you have some concerns about how our platform can work for you, but we’re keen to put your fears to rest! Will I need to translate it?

Feedback 71

Feedback Analytics Analysis Multi-Channel 71

Thematic

MARCH 20, 2023

We’ve upgraded Thematic’s Theme Summary feature. Accuracy and trust in insights is paramount. So, we worked hard and figured out how to leverage Thematic proprietary AI to create guardrails for LLMs. Now we can guarantee a summary that’s not just readable, but also accurate. Filter by impact.

Social Media 62

Social Media Feedback Trends Report 62

Thematic

NOVEMBER 22, 2023

We’ve been delighted to hear how they're helping our customers: "Summaries proved invaluable! It does not require an intimate knowledge of the product, actives, or even Thematic to grab a quick insight.” I'll illustrate how this works with the summarization of the themes in the Twitter/X dataset.

Self Service 62

Self Service Analysis Roadmap Feedback 62

Thematic

JULY 11, 2022

When you have a lot of text feedback, like open-end survey responses, app review comments or twitter threads, how do you begin to make sense of it all? One of the best approaches is to uncover themes in the data using thematic analysis. Thematic analysis is a systematic method of analyzing qualitative data. What's a theme?

Analysis 77

Analysis Roadmap Banking NPS 77

Thematic

SEPTEMBER 6, 2023

The ultimate guide to using AI-driven insights for business growth More and more analysts are finally embracing using artificial intelligence. With it, they are becoming more effective in uncovering insights for their organization. Looking for key takeaways or frequently asked questions around validating AI-driven insights?

How To 71

How To Analysis Feedback Data 71

Thematic

JUNE 5, 2023

Users want an easy way to summarize their data across the board, to instantly understand how and why their score has changed, or what customers are requesting the most. It's all about that bird's eye view, providing helpful, accurate summaries in your Dashboard , your Themes tab , and your Score Change tab.

Feedback 62

Feedback Comparison Analysis Tools 62

Thematic

FEBRUARY 12, 2020

It’s the reality of how many companies operate today. More and more companies realize just how siloed and fragmented their data is, and that data analytics is most reliable if performed in a unified manner. Having customer data in one place is nice, but how do you actually use it effectively to get answers to your questions?

Analytics 144

Analytics Data NPS Analysis 144

Thematic

DECEMBER 10, 2023

 Customer stories can be transformed into actionable insights, fueling a CX experience that meets the user where they’re at. We’ll also have a look at what QDA means in the business context and how to turn it into a high-powered tool for CX and product teams.

Analysis 62

Analysis Data Social Media Feedback 62

Thematic

JUNE 13, 2023

But how do you know where to invest your time, effort, and money? Then, they turn it into actionable insights that drive data-backed business decisions. A study asked marketers how VoC programs added value to their businesses. This gives insight into your audience’s needs and preferences. Stay competitive.

Voice of Customer 62

Voice of Customer Tools Customer Experience Net Promoter Score 62

Thematic

APRIL 13, 2023

How can you empower customers and product teams with insights that matter? There’s no shortage of feedback or suggestions about how to improve experience. They wanted to do the right thing, but didn't know how to engage with feedback effectively at scale. But listening is only half the job.

Feedback 71

Feedback Roadmap Analysis Data 71

Thematic

SEPTEMBER 22, 2021

In this post we want to teach you how to conduct a successful qualitative data analysis. We will teach you how to conduct the analysis manually, and also, automatically using software solutions powered by NLP. Thematic analysis is a part of the content analysis. But unfortunately, analyzing qualitative data is difficult.

Analysis 111

Analysis Data Feedback Analytics 111

Thematic

MARCH 18, 2022

A US-based health and wellness company, Levels helps people see how food affects their health. This is because fast and accurate analysis of customer feedback provides a clear direction for the product team and maximizes their chance of success. The results were then filtered through Thematic’s intuitive reports and charts.

Net Promoter Score 62

Net Promoter Score NPS Analysis User Experience 62

Thematic

MAY 24, 2023

Almost halfway through the year and it's been an absolute whirlwind here at Thematic. Here's a quick rundown of what we've recently shipped to make Thematic even better: Theme Discovery workflow : set up an alert when new themes are detected, so you can review and decide whether to add them to your codeframe.

Analysis 62

Analysis Feedback Customer Service Representative Examples 62

Thematic

SEPTEMBER 13, 2022

Thematic RapidMiner Chattermill Kapiche Lexalytics Google Natural Language AI MonkeyLearn Qualtrics XM Discover (formerly Clarabridge) Next steps: choosing a text analytics software platform What is text analytics? With AI doing the heavy lifting, you can focus on putting your insights to work. What insights are you looking to gain?

Analytics 71

Analytics Software Self Service Analysis 71

AWS Machine Learning

MARCH 29, 2023

The core functions of the IEO are to conduct independent programmatic and thematic evaluations that are of strategic importance to the organization—like its support for the COVID-19 pandemic recovery. Before AIDA, the process to extract evaluative evidence and generate lessons and insights was manual, resource-intensive, and time-consuming.

Report 69

Report Data Guidelines Training 69

Thematic

MARCH 10, 2020

I am an avid user of both navigation apps, and so I was curious to learn how they compare against each other. To do this, I used Thematic to pull and analyze app reviews from Google Play Store. Thematic analyzed 10,000 reviews for each app and discovered relevant themes in each review and all reviews overall. out of 5 stars.

Comparison 108

Comparison Connections Analysis Groups 108

Thematic

SEPTEMBER 16, 2019

How do you identify common themes in customer responses — and turn that into actionable business insights? Enter thematic analysis software. In this article, we’ll cover: The definition of thematic analysis How thematic analysis software works Why you need thematic analysis software.

Analysis 84

Analysis Software NPS Analytics 84

Thematic

MAY 19, 2022

Beyond operational skills, they’re savvy with data and know how to organize and use it for product decisions. Explaining spikes and drops in essential metrics are their bread and butter, as is helping product teams leverage data for deep customer insights. Product ops also maintain templates, guidelines and how-to resources.

Analysis 71

Analysis Net Promoter Score Feedback Self Service 71

Thematic

JULY 27, 2021

In market research and insights analytics, text analytics has been used to analyze free-text feedback and code responses to open-ended survey questions. And while it’s feasible on smaller data sets (50-100 responses), as we collect more and more data and seek statistically significant insights, this approach becomes unscalable.

Analytics 71

Analytics Analysis Feedback Training 71

Thematic

JULY 24, 2023

Understanding the best ways to use both qualitative and quantitative data can help you make better decisions and gain deeper insights. In this post, I’ll take a closer look at these two types of data, exploring their differences, strengths, and how they can work together to provide a comprehensive understanding of complex issues.

Data 62

Data Analysis Survey Measurement 62

Thematic

MARCH 22, 2023

For the past 20 years, I’ve studied how computers understand language. Last year’s GPT-3 was impressive, but its hallucinations made it unusable for the work of insights professionals. Last year’s GPT-3 was impressive, but its hallucinations made it unusable for the work of insights professionals.

Training 71

Training Feedback Analysis Tools 71

Thematic

JUNE 28, 2023

If you work in customer experience (CX), then hold on to your hat - in this article I’ll explore how LLMs can make a radical difference in your work. The context: You can give the system instructions on how to answer your questions. Consistent, accurate customer support across all channels sounds fantastic. Yes and no.

Customer Experience 62

Customer Experience Chatbots Social Media Training 62

Thematic

JULY 19, 2022

Or you might be like me: imagining a practical AI that performs a specific task faster and more accurately than a human. Let’s dig into this topic and see some real examples of how AI and people can collaborate to get the best insights from feedback faster. I'll explain how shortly. Or do you need control?

Feedback 71

Feedback Analytics Analysis How To 71

Thematic

SEPTEMBER 14, 2023

I decided to dive in and use Thematic to find out how they stack up against each other. To find this out, I took a deeper look at the insights from 2000 iOS app store reviews for each using Thematic. I've travelled fairly extensively, and used both of these apps. Want to skip ahead to the TL;DR? for Expedia.

Travel 62

Travel Hotels Comparison Analysis 62

Thematic

MARCH 27, 2024

Here's how poor experiences often fuel customer churn: Unmet Expectations: When customers' expectations for your product, service, or support aren't met, they become disillusioned and more likely to seek alternatives.  The good news is that churn isn't inevitable.  Voice What is customer churn?

Effort Score 62

Effort Score Analysis Feedback Net Promoter Score 62

Thematic

JULY 12, 2018

Have you heard of Thematic analysis ? If you are working in insights or data analysis, you will have heard of Sentiment Analysis. Sentiment analysis, if accurate, can be a valuable tool for this specific use case. But what about Thematic analysis? Thematic analysis is more nuanced.

Analysis 59

Analysis Poor Customer Service Wait Times Feedback 59

Thematic

OCTOBER 10, 2019

How many hours have you spent sitting in front of Excel spreadsheets trying to find new insights from customer feedback? You know that asking open-ended survey questions gives you more actionable insights than asking your customers for just a numerical Net Promoter Score (NPS). By coding qualitative data.

Data 118

Data How To Analysis Net Promoter Score 118

Thematic

MARCH 29, 2020

How insights and analytics professionals can turn overwhelming volumes of customer feedback into a continuous product feedback loop. Sadly, this feedback is often not analyzed and when it is, the insights from it are rarely acted upon. I spent the last 5 years building Thematic , a customer feedback solution.

Feedback 111

Feedback How To Analysis e-support 111

Thematic

JULY 26, 2021

We recently did a little digging into thousands of public reviews of the top 10 survey solutions using Thematic’s text analytics. As we walk through each of the top competitors to Qualtrics, we’ll share the insights Thematic discovered analyzing the public reviews of each survey solution. Do you find it difficult to use?

Analysis 71

Analysis Survey Analytics Feedback 71

Thematic

SEPTEMBER 12, 2018

Now, it’s time for Thematic Analysis. The cost of acting late or missing out on crucial insights is huge! When it comes to customer feedback, three things matter: Accurate, specific and actionable analysis. Transparency in how results are created, to bring in domain expertise and common sense knowledge.

Analysis 59

Analysis How To Feedback Analytics 59

SurveySensum

MARCH 3, 2022

So how can they improve? . How can they offer such an exceptional customer experience they become the first choice of the customer? How can they offer such an exceptional customer experience they become the first choice of the customer? And how can you do that? The answer is simple! By listening to the CUSTOMER.

Tools 52

Tools Multi-Channel Analysis Analytics 52

Thematic

MARCH 22, 2022

We’ll go into how to validate your product in more detail later. Together with your engineering team, you’ll explore various venues and determine how feasible your plan actually is. How high is the learning curve, and will your target user be able to get results with a reasonable amount of effort?

Roadmap 62

Roadmap Analytics Feedback Analysis 62

Thematic

JANUARY 21, 2020

At Thematic, we’ve spent years researching, designing and developing our customer feedback analysis platform. . How to think about data storage, ingestion and GDPR? How to test accuracy? How to think about reporting? But first, let’s refresh with how you might have gotten here in the first place. Data storage.

Analysis 105

Analysis Feedback How To Roadmap 105

Thematic

OCTOBER 1, 2018

How is text analytics used by companies? To take Thematic as an example, we analyze the free-text feedback submitted in customer survey forms, which was previously difficult to analyze, as companies spend time and resource struggling to do this manually. What is text analytics? Some text analytics background….

Analytics 76

Analytics Analysis Training Feedback 76

Thematic

DECEMBER 7, 2022

How are insights leaders using artificial intelligence (AI) to get valuable insights from data? Alyona and Alana recently returned from the TMRE 2022 conference in Texas, where a number of thought leaders discussed the topic of using AI in insights. What can we learn from those who are experienced with using AI?

Tools 62

Tools Conference Data Customer Insights 62

Thematic

MAY 22, 2023

Indeed, there is so much software out that that companies are finding it difficult to know which does what, and how they may fit together. Predictive Operational Data Analytics combined with the high-value signals that come from NLP provide amazing insights on all three. That’s it. And guess what?

Analytics 62

Analytics Data Contact Center Analysis 62

Thematic

JANUARY 8, 2024

How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? This type of data is a treasure trove of valuable insights to drive CX improvements. It takes too long and is a huge mental tax! Start here.

Net Promoter Score 62

Net Promoter Score How To Analysis Survey 62