Beyond Philosophy

JUNE 24, 2023

You wouldn’t think to look at it that The Magic Castle hotel in Los Angeles has been ranked in the top ten hotels on TripAdvisor, but it has. A converted apartment building has turned its unassuming appearance into an excellent experience for its guests, and how they do it isn’t that big of a thing, quite the opposite. It’s the little things make a big difference in their customer satisfaction.

Hotels 78

Hotels Customer Satisfaction Customers Customer Experience 78

2020 Research

JUNE 24, 2023

When developing a new product or concept, there is so much you need to understand in order to make it a success. Yet all too often, whether due to budget constraints or tight timelines, testing is approached with an either/or attitude. You can do either quantitative or qualitative research – but if you only choose one, you lose a big part of the picture and risk failure.

Innovation 83

Innovation Tools How To 83

SurveySensum

JUNE 24, 2023

According to the Zendesk Customer Service Report 2020 , 80% of customers stop doing business with a company if they experience poor customer service. This shows that the customer is the king and businesses who take their customer service lightly might be at risk of losing customers which inevitably results in loss of business. Understanding your customer’s qualitative needs and requirements is one thing but making important business decisions based on specific data is the ultimate goal.

Customer Satisfaction 52

Customer Satisfaction Measurement Net Promoter Score Effort Score 52

2020 Research

JUNE 24, 2023

Everything You Need to Know About Market Research Best Practices You have a lot to consider when it comes to conducting high-quality, reliable research that your clients and colleagues can trust. There are so many nuances to market research today, and keeping up with all the best practices can be tough. That’s where this handy guide comes in. It’s filled with the latest trends and best practices to consider when carrying out your projects.

Marketing 52

Marketing Tips Trends Data 52

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Data