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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.

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Top 10 Customer Thermometer Alternatives in 2024

SurveySparrow

Source: customerthermometer.com Customer Thermometer is a customer feedback software that makes measuring customer satisfaction simple and quick. Seamless Feedback Collection Capture feedback effortlessly through various channels including email thermometers, embedded surveys, and signature thermometers for popular email platforms.

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Introducing: CX Stories From the Frontlines

Kustomer

Whether you’re juggling dozens of channels, looking to scale, or want more insight into your team’s performance, it can be complex and intimidating to even know where to start. According to recent Kustomer research, chat is the second most popular channel for consumers, and among the top three cheapest for brands to manage.

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Conduent CX Research Finds Strong CX Fundamentals Are Essential in the Consumer Relationship

CSM Magazine

Customers are seeking out faster, simpler transactions, more consistency across channels, and easier access to live support. The good news for Retail/e-Commerce brands is that 62% of their customers think their customer care needs and expectations are generally being met, versus 35% of consumers across all industries.

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Referral marketing software for the win: Our top 20 picks

BirdEye

Benefits of doing referral marketing A whopping 83% of individuals trust referrals or recommendations from friends and family more than any other marketing channel. ReferralCandy Tailored for e-commerce businesses, ReferralCandy automates the referral process for online stores by smoothly integrating with all the major platforms.

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Complete Guide: What Is Customer Experience

Kustomer

What Is Customer Experience Benefits of Customer Experience Customer Experience Trends to Follow How to Implement Customer Experience Strategy Measuring Customer Experience Improve Customer Experience. Currently, we’re seeing a rise in the use of SMS, social media messaging, and live chat support. TABLE OF CONTENTS.

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15 Best NPS Tools & Software in 2024 [Free Version, Features & More]

SurveySensum

The reason is… Net Promoter Score is not a metric that just measures customer loyalty and satisfaction, it actually gauges the overall emotion of the customer towards your brand. Most companies restrict survey volume by pricing tier, depending on the number of surveys you send via a particular distribution channel.

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