article thumbnail

The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. But we see teams fall into an all-too-common trap when they don’t focus on why they’re collecting these metrics. We want to dispel the belief CX teams need perfect data to move forward. Net Promoter Score What is it?

Metrics 270
article thumbnail

How to Use CX Metrics to Find Bottlenecks to Product Led Growth

InMoment XI

Customer experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth. Metrics are essential to understanding progress on the product led growth curve. This is where CX metrics are so valuable.

Metrics 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Winning Combination: Unstructured & Structured Data Analytics in Today’s Customer Experience Environment

InMoment XI

In a nutshell, Lexalytics, and Tethr are data analytics platforms focusing on structured and unstructured customer data, as well as solicited and unsolicited feedback. But also in a broader way to be able to connect unstructured and structured data sources to generate insights from within one platform. customer effort).

Analytics 493
article thumbnail

3 Tips for Insurance CX Programs Looking to Collect Valuable CX Data

InMoment XI

Insurance brands have a unique set of challenges to overcome in order to find the valuable customer experience (CX) data they need to improve experiences. And for insurance CX programs, customer data is a key source of information that can help insurance companies cultivate a growing trust with their consumers.

Insurance 493
article thumbnail

Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. CRM is about managing the data and input from customers to help deliver on a Customer Experience Strategy.

ROI 260
article thumbnail

How a Global Grocer Turns CX Feedback Into Realized Customer Spend Targets

InMoment XI

The grocery chain is known for its simple and continuous efforts to always improve, and that consistent effort through the decades has helped to expand its market position. They analyzed key business metrics related to location eciency, staff measures, and stock availability. That’s when they turned to their team at InMoment.

Feedback 529
article thumbnail

Integrated CX: The Complete Guide

InMoment XI

Integrated CX is all about harnessing the power of data, technology, and expert service to help companies unlock valuable insights so they can take action to drive measurable outcomes for their customers. Instead of concentrating on data consolidation, CX integrations emphasize the interoperability of software solutions.