article thumbnail

Is Your Retail Brand Measuring Performance Across Different Locations?

Second to None

The goal for most major retail brands is to expand their brick-and-mortar locations so that they reach as many consumers as possible. As these organizations widen their geographic reach, there can be a dip in customer service and satisfaction levels. The post Is Your Retail Brand Measuring Performance Across Different Locations?

Retail 69
article thumbnail

The #1 Reason Most Voice-of-Customer (VoC) Data Are Wasted

Stella Connect

Your voice-of-customer (VoC) data collection program is an engine. The most efficient VoC programs grow revenue by way of service improvements and innovations that strengthen customer loyalty. Recently, a major retailer we work with began taking VoC data one step further. Let’s talk like engineers for a minute.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Emerging Customer Experience Trends in 2023

Lumoa

One way to ensure your company stands out from the competition is by personalizing the customer experience. According to a 2020 study on personalization by Epsilon and GBH Insights, “the vast majority of respondents (80 percent) want personalization from retailers”.

Trends 208
article thumbnail

People Are What Drives Your Brand Experience: Who Is Representing Your Brand?

Second to None

This is especially true for large national or regional retail organizations that have different franchise or independent locations representing their brand in different locations across the country. In the modern business-to-customer retail relationship, the first point of contact is typically made online.

Brands 63
article thumbnail

Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

This group of service employees has a huge impact on consumers’ perception of your organization, and can either help create more brand ambassadors , or leave a toxic taste in the mouths of your customers. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

article thumbnail

Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer community — opportunities for customers to engage with one another. Customer references — testimonials from customers. Co-innovation — joint product development efforts with customers. Customer Knowledge (ways of understanding customers).

article thumbnail

Make Your Voice of Customer Program Actionable

Pointillist

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?