With customer experience design, functional is good. But don’t stop there – by Beth Richardson
ijgolding
JULY 14, 2017
“Focus on the whole journey, not just the transaction” In the world of Customer Experience (CX) you will hear this phrase frequently. The difference between a user story like the one above, and meeting a customer’s overall goal. You are a lifelong customer of Locality Bank. Customers are human.
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