Strativity

MAY 25, 2023

Understand the experience your customers are hungry for. Sample new channels to reach new customers. As direct customer engagement begins to yield real customer data, restaurant brands have an opportunity to refine insights and optimize channel planning, media investments, creative, and content.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

CSM Magazine

SEPTEMBER 27, 2023

Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more. Examples of metaverse virtual spaces where brands can engage customers include Voxels, Decentraland, Sorare, Roblox, and Fortnite.

Technology 59

Technology Tourism Travel Entertainment 59

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. It just won’t grow with stand-alone loyalty programs.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

SurveySensum

SEPTEMBER 21, 2023

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. This keeps subscribers engaged and loyal. So, how to do it?

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 1, 2020

In the UK, the John Lewis Partnership, which operates Waitrose supermarkets, reports that customers are spending more on comfort food, alcohol and world cuisine[i]. to keep entertained and occupied.”[ii]. After Covid-19, nearly every customer type will be more deliberate in how they spend money. Ways to build perceived value.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

BirdEye

DECEMBER 8, 2022

Social networking sites also encourage people to engage and communicate with the brands and businesses they know and love. Social networking sites can help your business build an active, positive relationship with your followers and increase your odds of converting them into happy customers. How to use them: Create a business page.

Social Media 98

Social Media Brands Video Entertainment 98

BirdEye

OCTOBER 27, 2023

What is customer acquisition cycle? The customer acquisition cycle is the business’s process to turn potential customers into actual buyers. It typically involves attracting, engaging, and converting leads into paying customers. As your primary goal is to drive new customers and leads toward your business.,

Strategy 57

Strategy Social Media Multi-Channel Advertising 57

SurveySparrow

SEPTEMBER 27, 2023

Entertainment and Content Recommendations: Streaming platforms and music services leverage big data for content recommendations, keeping users engaged. A user-friendly survey platform empowers you to effortlessly collect and analyze customer feedback, making data-driven decision-making a breeze.

Data 52

Data Customer Experience Loyalty Programs Social Media 52

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. This can produce conflicting and confusing customer experiences.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Think Customers

JULY 27, 2016

Marvel Entertainment, the company that's home to characters like Captain America and the Hulk, launched its new loyalty program, Marvel Insider , at San Diego's Comic Con this week.

Loyalty Programs 40

Loyalty Programs Entertainment Data Loyalty 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MAY 9, 2019

Few brands have yet appreciated that, as this blossoming mobility marketplace becomes highly competitive, strategies and tools will be needed to capture this insight, maximize customer retention, and minimize CPA – not just in their existing spheres of control, but across every channel that funnels customers to their service and keeps them engaged.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Bold360

APRIL 27, 2017

JetBlue also allows for customers to donate points to a charity they feel connected to or passionately about, a great personal touch to show they understand it’s not all about dollars and cents. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever.

Tourism 56

Tourism Travel Customer Service e-support 56

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. It is with these less-frequent customers that the biggest profits lie.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

Think Customers

NOVEMBER 18, 2019

These are the “I want [fill in the blank] moments” where consumers are looking for information, entertainment, assistance, or something else. Loyalty program data. Omnichannel engagement, such as app usage, browsing behavior, email engagement, and social interactions. Purchase history (both online and in-store).

Data 40

Data Strategy Customer Journeys Omni-Channel 40

Currency Alliance

SEPTEMBER 5, 2018

The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. Coalition programs are gaining steam because, managed, correctly, they solve the biggest problem in loyalty marketing: engaging your long- and mid-tail customers, rather than just 20-25% of the most frequent.

Loyalty 36

Loyalty Consumers Brands Airlines 36