ShepHyken

APRIL 11, 2022

Each week I read many customer service and customer experience articles from various resources. Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. My Comment: I’ve written that many loyalty programs are actually discount programs. Or, do they?

Customer Service 65

Customer Service Employee Engagement Customer Service Training Loyalty Programs 65

ShepHyken

OCTOBER 11, 2021

It’s important to note that these loyalty programs aren’t making customers loyal, but they are making them come back. While loyalty and repeat business may not be exactly the same, nobody should complain when your marketing efforts get customers to come back again and again. It’s baked into the culture.

Customer Service 73

Customer Service Hospitality Rewards Programs Self Service 73

ShepHyken

NOVEMBER 27, 2017

Zappos for Good Bolsters Company Culture and Customer Experience by Jim Tierney. Loyalty 360) Loyalty360 talked to Steven Bautista, the head of charity at Zappos, to find out more about Zappos for Good. My Comment: I’ve always believed that “giving back” is part of a customer service and CX strategy.

Loyalty Programs 76

Loyalty Programs Customer Service Loyalty Retail 76

ShepHyken

MAY 28, 2018

He used the Ritz-Carlton story as just one interesting illustration of how an All About Them culture was an important part of Walker & Dunlop’s client service and its business. More Than One-Third Of Shoppers Would Pay For Enhanced Loyalty Programs by Marie Griffin. My Comment: Loyalty programs can be powerful.

Customer Service 77

Customer Service Loyalty Programs Social Media Loyalty 77

ShepHyken

JUNE 21, 2021

If you want to ROCK your loyalty program (if you have one), you’ll enjoy this article. Is Simpler Better For Rewards Programs? RetailWire) Non-tiered customer loyalty programs were found to increase customer value by almost 30 percent over a five-year time period. There are plenty of great ideas.

Rewards Programs 81

Rewards Programs Customer Service Loyalty Programs Loyalty 81

ShepHyken

DECEMBER 30, 2019

Harvard Business Review) More and more companies have loyalty programs — and for good reason. A recent industry report showed that loyalty program members not only spend more and remain customers longer but they are also more likely to spread positive word of mouth. It is part of the culture.

Customer Service 111

Customer Service Self Service Social Media Customer Centricity 111

ShepHyken

DECEMBER 5, 2022

So, our first article comes from the hospitality industry with five “guest loyalty” trends that should be considered by every business. An updated loyalty program can help keep you connected to customers. Understanding what gives your customers “gratification” will help you meet and exceed their expectations.

Customer Service 71

Customer Service Hospitality e-support eBook 71

Customer Bliss

AUGUST 23, 2016

Prior to joining Greystone, Darryl was The Walt Disney Company’s lead consultant assigned to the Disney Institute/McKinsey & Company co-branded joint venture, specializing in customer experience and cultural transformations. You need to do a culture crystallization exercise with employees. But think about your own career.

Chief Customer Officer 0

Chief Customer Officer Culture Leadership Insurance 0

Magellan Solutions

NOVEMBER 27, 2023

This information lets your team customize interactions and deliver a personalized experience. It’s all about turning scattered data into a unified, customer-focused approach. Chatbots and artificial intelligence (AI) are the perfect pair for customer service, providing instant support.

Customer Service 52

Customer Service Exceptional Customer Service Customer Satisfaction Customer Centricity 52

ShepHyken

OCTOBER 28, 2019

Bring Customer Loyalty Under the Customer Experience Umbrella by Phil Britt. CMSWire) Forrester’s 2019 CX Index found that most loyalty programs are ineffective. This, at a time as the company notes, when “it costs 500% more to acquire a new customer than to retain a current one.”

Customer Service 54

Customer Service Loyalty Programs Customer Centricity Customer Service Strategies 54

ShepHyken

APRIL 6, 2020

(Zendesk) Read on for customer retention strategies and tips to build long-term relationships that improve your customer loyalty. My Comment: I’ve always preached that there are two types of loyalty programs. The other is more of a marketing program that rewards customers for coming back.

Customer Service 76

Customer Service Loyalty Airlines Loyalty Programs 76

ShepHyken

FEBRUARY 5, 2023

Why Customer Loyalty is So Important in 2023 by Adam Jeffs (CX Network) This article dives into customer loyalty and retention in 2023, looking at why it is so important and how brands can go about securing and nurturing it. My Comment: In the past two-plus years (since the pandemic), customer behavior has changed.

Customer Service 65

Customer Service Government Loyalty Customer Satisfaction 65

GetFeedback

DECEMBER 21, 2018

US auto insurance carriers that have provided customers with consistently best-in-class experiences have generated two to four times more growth in new business and about 30% higher profitability than their counterparts with an inconsistent customer focus. consumers say customer experience at most companies needs Improvement. (

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

ShepHyken

FEBRUARY 5, 2023

Why Customer Loyalty is So Important in 2023 by Adam Jeffs (CX Network) This article dives into customer loyalty and retention in 2023, looking at why it is so important and how brands can go about securing and nurturing it. My Comment: In the past two-plus years (since the pandemic), customer behavior has changed.

Customer Service 62

Customer Service Government Loyalty Customer Satisfaction 62

ShepHyken

DECEMBER 6, 2021

My Comment: I’ve been preaching for years (since my first book over 30 years ago) that customer service is not a department. It’s baked in the culture. So, if customer service isn’t a department, what do you call it? How about “customer care?” And, there’s the strategy of customer loyalty programs.

Self Service 68

Self Service Customer Service Chatbots Customer Care 68

ShepHyken

JUNE 20, 2016

My Comment: If you asked me to list the three of the most customer centric companies, I would have guessed two out of three correctly (and you probably would, too). Here are three great companies, Amazon, Southwest Airlines and TD Bank (I wouldn’t have guessed this last one), that are relentless when it comes to being customer focused.

Customer Service 78

Customer Service Loyalty Programs Customer Centricity Chatbots 78

ShepHyken

MAY 22, 2023

To Drive Customer Retention, Don’t Neglect Culture by David Ducharme and Nick Furman (Gallup) Neglecting culture affects your teams and your customers. These perceptions are symptoms of culture problems — and in a competitive market, leaders can’t afford to deliver mediocrity to clients.

Customer Service 13

Customer Service Loyalty Programs Social Media Culture 13

Thematic

MARCH 27, 2024

Analyzing this data helps you identify the specific areas where customer experience is faltering, empowering you to take targeted action to prevent customers from leaving in the future. Proactive vs. Reactive Customer Retention Without a churn risk model , your approach to customer retention remains reactive.

Effort Score 62

Effort Score Analysis Feedback Net Promoter Score 62

ShepHyken

MARCH 31, 2017

A customer service mantra is a powerful part of any service culture. I like to ask audiences I speak to for examples of companies with customer-focused cultures. This might lull you into thinking you can create a customer service mantra for your organization and Presto!

Handbook 48

Handbook How To Culture Loyalty Programs 48

SurveySensum

FEBRUARY 20, 2024

Brand Example : Starbucks often surprises customers with free drink vouchers or extra loyalty points as a gesture of appreciation for their patronage. Surprise Rewards : Surprise and delight customers with unexpected rewards or perks. This could include targeted discounts, exclusive deals, or customer loyalty programs.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Brand Example : Starbucks often surprises customers with free drink vouchers or extra loyalty points as a gesture of appreciation for their patronage. Surprise Rewards : Surprise and delight customers with unexpected rewards or perks. This could include targeted discounts, exclusive deals, or customer loyalty programs.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

ClearAction

JANUARY 4, 2020

CEO’s Guide to Growth through Customer Experience Engagement Lynn Hunsaker. Customer experience engagement is a growth strategy. It’s the aim of Net Promoter Score®, CRM, loyalty programs, experiential marketing and so forth — rallying customers toward purchase volume, referrals and long-term relationships.

Engagement 48

Engagement Customer Experience Net Promoter Score Employee Engagement 48

ProProfs Chat

JUNE 30, 2020

To help you understand this essence and develop better customer service strategies, we’ve curated a list of some of the best customer service books below. Create a positive customer-centric culture amidst the support team. Create better customer loyalty programs. Increase customer satisfaction score.

Customer Service 85

Customer Service Handbook Customer Satisfaction Loyalty 85

CSM Magazine

AUGUST 31, 2016

Do you incent customers to come back? How do you reward your loyal customers? What actionable steps can be taken to build a loyal customer base? Implement a customer loyalty program if you do not already have one. Are you creating an experience that meets their emotional needs? People love to be rewarded.

Customer Experience 80

Customer Experience Customer Service How To Customers 80

ShepHyken

OCTOBER 10, 2022

The Secret to Building Brand Devotion is Not a Loyalty Program. Here’s What Customer’s Really Want. Entrepreneur Media) The idea of consumer loyalty has been around for centuries. My Comment: I’ve always preached that there is a difference between a repeat customer and a loyal customer.

Customer Service 13

Customer Service Customer Centricity Loyalty Programs Loyalty 13

ShepHyken

NOVEMBER 13, 2017

Improving Customer Experience with a Customer Centric Culture by Mansi Bhatia. CustomerThink) Customer experience (CX) has gained a newfound glory in today’s industrial landscape. CX along with employee engagement are the focal points for companies who are looking to improve brand loyalty and customer engagement.

Customer Service 15

Customer Service Chatbots Loyalty Programs Social Media 15

Pointillist

MAY 23, 2018

Customer journey mapping is an effective approach for transformation initiatives aimed at creating a customer-centric culture. Work with executive leadership to use your customer journey mapping framework as the starting points in leadership meetings, where business performance is being reviewed, evaluated, and acted upon.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

ProProfs Chat

DECEMBER 12, 2019

Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you. The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about. “Make a customer, not a sale.”

Customer Experience 80

Customer Experience Customer Service Advertising Customers 80

ClearAction

NOVEMBER 3, 2015

It refers to the importance of customers' inputs as a guiding light for the inner workings of an enterprise. In the quest for "outside-in" most companies have voice of the customer programs, loyalty programs, and high-touch service. customer-facing groups’ job. what can we do for customers?

Customer Experience 48

Customer Experience Customer Journeys Policies ROI 48

SurveySparrow

SEPTEMBER 20, 2022

“Make sure every single employee in your company knows precisely what value your customers are seeking and how he or she can impact it.”. When the goal is to keep your customers happy, ensure you pass the message to your employees. Train them in such a way that they know that all decisions will be customer-focused.

Customer Success 52

Customer Success Airlines Effort Score Net Promoter Score 52

SmartKarrot

JANUARY 7, 2022

The main goal is to improve customer experience by designing customer loyalty programs, training sessions, education sessions, and more. The roles and responsibilities that make the journey of a chief customer officer colorful. The Chief Customer Officer reports to the CEO of the organization.

Chief Customer Officer 10

Chief Customer Officer How To Customer Centricity Social Media 10