Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Optimove

JANUARY 6, 2022

This is not the case with most “customer loyalty” initiatives. But, in a digital-first, eCommerce-led world, the truth is that the Acquisition VS Retention dilemma should be a top priority for every business. And Retention should be punching way above its historical weight.

Loyalty Programs 98

Loyalty Programs Ecommerce Advertising Loyalty 98

Retently

APRIL 5, 2024

A comprehensive CRM database can be instrumental in understanding customer needs, providing added value, and reducing brand switching. Additionally, the importance of loyalty programs cannot be overstated, playing a key role in boosting annual revenue by 12-18%.

Retail 78

Retail Engagement Strategy Customer Experience 78

Optimove

JANUARY 6, 2022

This is not the case with most “customer loyalty” initiatives. But, in a digital-first, eCommerce-led world, the truth is that the Acquisition VS Retention dilemma should be a top priority for every business. And Retention should be punching way above its historical weight.

Loyalty Programs 40

Loyalty Programs Ecommerce Advertising Loyalty 40

Circular Edge

DECEMBER 13, 2022

A cloud data warehouse delivers centralized access to business data by consolidating historical and current transactional data, as well as insights from your ecommerce, CRM, and website traffic. Drive customer retention with strategies based on historical, multi-year analyses.

Data 52

Data Competitive Advantage Multi-Channel Analytics 52

Retently

APRIL 18, 2024

Analyzing in-app NPS survey data enables companies to identify customer satisfaction trends, benchmark against the industry, and turn feedback into action, impacting product improvements and customer retention strategies. For example, after a seamless checkout process in an ecommerce app. What’s NPS All About?

NPS 78

NPS Survey Net Promoter Score Effort Score 78

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110