CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. Gamified Loyalty Programs The world loves games, and e-commerce is no exception.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. to keep entertained and occupied.”[ii].

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

ShepHyken

MARCH 28, 2022

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. While the article is an entertaining rant on the topic, it makes a good point.

Loyalty Programs 65

Loyalty Programs Customer Service Hotels Entertainment 65

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Strativity

MAY 25, 2023

With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. But the success of these programs has as much to do with insights as technology.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

CSM Magazine

OCTOBER 18, 2023

Prioritizing Accessibility and Responsiveness In today’s digital era, where consumers expect instant responses and seamless interactions, the casino industry has risen to the challenge by prioritizing accessibility and responsiveness.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

Currency Alliance

MARCH 5, 2019

What’s the Role of Points in Modern Loyalty Marketing? How to Earn Loyalty Through Payments. Are We Ready for Blockchain Loyalty Programs? Loyalty Brands Perform Better in Coalitions. How Can Customer Experience Drive Loyalty? Loyalty Coalitions are Morphing into Marketplaces. Click here to read more.

Loyalty 58

Loyalty Loyalty Programs Entertainment Consulting 58

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

BirdEye

OCTOBER 27, 2023

It typically involves attracting, engaging, and converting leads into paying customers. It involves a set of tactics, methods, and channels designed to identify, engage, and convert potential customers into paying clients. This ensures you stay in touch at every step of the customer engagement process.

Strategy 57

Strategy Social Media Multi-Channel Advertising 57

BirdEye

DECEMBER 8, 2022

Let’s say you’re a business-to-consumer (B2C) company selling retail products. Social networking sites also encourage people to engage and communicate with the brands and businesses they know and love. Create entertaining content that will resonate with your followers. Not all businesses use social media to reach the same goals.

Social Media 98

Social Media Brands Video Entertainment 98

BirdEye

DECEMBER 8, 2023

Consumers can now afford professional cleaning services in light of the improved demand for carpet cleaning services due to rising per capita disposable income. Integrate Webchat for real-time engagement 6. Actively generate and manage reviews Online reviews have become a potent force shaping consumer decisions.

Tips 57

Tips Strategy Marketing Social Media 57

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

MARCH 30, 2022

Such a simple program quickly revealed invaluable insight into the customer and opened a whole new channel of communication across email, SMS and good old post! but within a few years it had become South Africa’s leading loyalty program. Loyalty departments have not always had easy relationships with CFOs and CEOs.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Enter: loyalty marketing. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Now that brands recognize that narrow engagement of only the most frequent customer is no longer enough, they need to engage mid-tail and longer-tail customers to find growth. This article delves into the partnership strategies of major loyalty brands.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

ClientSuccess

JUNE 19, 2019

Coming back to the main point, here are 6 strategies that you can embrace to offer value to customers and enjoy their undivided loyalty and prolonged attention in today’s fleeting consumer age. Demonstrating the latter with great finesse and building customer loyalty is the e-commerce brand, Modcloth.

Customer Retention 73

Customer Retention Strategy e-support Loyalty 73

Think Customers

NOVEMBER 18, 2019

As consumers, we live in a golden age. These are the “I want [fill in the blank] moments” where consumers are looking for information, entertainment, assistance, or something else. Norming: In this stage, standards are set and agreements are made outlining how the relationship between brand and consumer will work.

Data 40

Data Strategy Customer Journeys Omni-Channel 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. The offering in question also needs to be fast and convenient, so that they save consumers time and effort.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Qualtrics

JUNE 26, 2020

Institutions under the umbrella of Koç Holding such as university, hospital, museums, sports club, Koç loyalty program, and many other internal and external brands are utilized to provide the maximum benefit to Koç Holding employees and their family members. 70 million ($10 million) in employee loans.

Sports 46

Sports Hospitality Loyalty Programs e-support 46

Up Your Service

MAY 3, 2017

In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. That requires engaged team members who feel a real connection for the brand they’re representing. The contact center as a concierge. Customer service and storytelling.

Hospitality 74

Hospitality Travel Industry Brands 74

Qualtrics

DECEMBER 3, 2019

A handful of consumers (8%) will capitalize on the Black Friday / Cyber Monday deals to do their Christmas shopping, with the majority following in late November and early December (24%). Or you could join forces with loyalty programs to offer point incentives. Loyalty programs are a great way to attract and retain customers.

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26