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Phone Calls: How to Improve Your Customer Relationship Management?

CSM Magazine

Business managers and CEOs understand the importance of good customer satisfaction. Without proper customer relationship management, a company can attract lots of negative customer reviews. This guide covers some ways of improving customer relationship management with phone calls. Conclusion.

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How To Initiate a Direct-To-Consumer Selling Strategy

Second to None

When it comes to reducing the amount of effort it takes for customers to complete a purchase, direct-to-consumer selling strategies can serve as a vital tool. One reason that major retail brands are being forced into the direct-to-consumer world is the slew of DTC-only companies becoming available on the web. 1,2 [link].

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How Loyalty Programs Drive Customer Relationships: Experience TV Episode 9 Featuring Clay Walton-House from PK

Oracle

As a shopper, I tend to compare every other loyalty program against the very high bar Starbucks sets. Loyalty Drives Customer Relationships: Interview with Clay Walton-House. Here’s a brief review of my conversation with Clay as he shares how loyalty improves customer relationships. I’m not alone!

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How Hong Kong’s top brands lead with relationships

Alida

The action-packed, half-day meetup explored how leading brands in Asia are building emotion-rich brand experiences, while improving customer lifetime value and market share through customer relationships. Mandarin Oriental Hotel Group: Not all customers are created equal.

Brands 124
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5 Ways Ecommerce Brands Can Increase Customer Loyalty

ModSquad

Instill a sense of kinship and loyalty in your customers, and you’ll have a fan for life. When you consider that 92% of consumers trust word-of-mouth recommendations , it’s easy to see how delighted fans can become invaluable brand ambassadors. Anticipate customer needs and staff accordingly. Use your CRM tools to get personal.

Ecommerce 119
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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships.

Brands 52
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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv].

Banking 40