Competitive Advantage Customer Centricity Customer Relationship Management Innovation 
Experience Investigators by 360Connext
APRIL 23, 2024
The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. Understanding Customer Experience Management (CEM) Let’s start at the beginning.
Doug Leather
APRIL 23, 2014
21st century Government 21st Century Organisation Best Practice Business Models Change Management Competitive Advantage Customer Centricity Customer Efficiency Customer Experience customer management Customer Relationship Management Customer Strategy Customer-centric government Frameworks Innovation Leadership Sustainability Sustainable Business Performance (..)
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Doug Leather
APRIL 30, 2014
Customer-Centric? Yet he was adamant he had ‘customer-centricity’ under control. A refusal to really understand what customer-centricity is all about. And what really agitates me is a verbal commitment made to developing themselves as an internationally recognised exemplar of customer experience.
Doug Leather
MARCH 11, 2014
What company doesn’t want to be customer-centric? It’s highly unlikely that any executive wakes up in the morning and makes a statement along the lines of – “Customer-Centricity is not important to us and we shouldn’t consider it!”. The most important stakeholder in almost all cases is the customer.
Doug Leather
MARCH 19, 2014
I admit that I’m a customer-centric evangelist because quite frankly, how else can you build meaningful competitive advantage? Customer-centricity is all about differentiation and it’s almost impossible to sustain differentiation around product, price and distribution footprint. I’m guilty!
Doug Leather
MARCH 4, 2014
There is very little new about the concept of customer-centricity. In these instances it’s almost impossible to operationalise around ‘the customer.’ Developing and implementing organisational capabilities that enable a customer-centric business model creates structural and integration challenges. Let’s face it.
Doug Leather
JULY 29, 2014
It goes without saying that if your organisation pledges to become more customer-centric, you need to innovate your business model through a customer-centric lens.
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