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Inside Choice Hotel’s Customer-Focused Data Strategy

Blake Morgan

          A company as large as Choice Hotels, with more than 7,000 locations worldwide, is bound to have a huge amount of data. But how do you ensure data is used to improve and bolster the customer experience? The feedback also highlights moments of delight and moments that Choice Hotels could improve.

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The Cost of Deprioritising Customer Experience During Tough Times

InMoment XI

New Zealand’s international border remains closed to the world until at least April 30th 2022 , with arrivals having to undergo a 14 day hotel quarantine. Whatever they choose, I can tell you with certainty that when customers have a negative experience, they develop a negative perception of the brand.

Airlines 529
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Culture is Contagious

ShepHyken

Think of some of the great recognizable brands and how they make you feel. Is it congruent with how employees act toward customers and each other? I remember the first time I stayed at a Hard Rock Hotel. I was excited to stay in this hip, cool, trendy hotel. Rock music was piped in through the hotel.

Culture 154
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3 Keys to Creating Excellence in Your Customer and Employee Experience with Horst Schulze

Customer Bliss

“Don’t look at yourself, look at your customer. Be sure you have your customer in mind when you create something. Be sure it’s customer-focused, not self-focused,” says Horst Schulze , Founder, Chairman & CEO of the Capella Hotel Group, and Co-founder & Former COO of The Ritz-Carlton Hotel Co.

Hotels 192
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When Your Customer Experience Hits a “Bump in the Road”

ShepHyken

My hotels have struggled this year with our service scores. In years past both of my locations were consistently in the top 30% of brands. Do you provide ongoing reinforcement or training to keep your employees guest-focused? . This hotel owner knew his ratings were slipping and wanted to do something about it.

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How to Say YES – Every Time

ShepHyken

Trippi is a world-class, award-winning hotel manager and Mitchell is a super-successful restauranteur. Both know the value of their customers hearing yes for an answer. If you dig a little deeper into the concept, it’s not so much about saying, “Yes” to every customer. What is the Question ? The simple answer is, “No.”

How To 169
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Top 5 Customer Service & CX Articles for Week of March 11, 2024

ShepHyken

5 Straightforward Ways Small Business Owners Can Create a Stellar Customer-Focused Culture by Steven Van Belleghem (America’s Small Business Network) Embarking on a journey to craft a customer-focused culture within a small business landscape isn’t just about adhering to the norms—it’s about redefining them.