Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

MAY 24, 2021

Since the COVID-19 pandemic began, brands and businesses have been compelled to re-evaluate their marketing strategies and business landscapes. If your customers regularly receive alerts from your brand, they’ll surely remember it and you get to keep the customer engagement alive. Improve Your Loyalty Program.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

delighted

JUNE 1, 2022

The customer lifetime value calculation will tell you what the average customer is worth to your business throughout the course of the relationship. Most importantly, a high lifetime value shows a degree of brand loyalty. True data-driven companies don’t predict what customers find valuable about their brands.

Net Promoter Score 70

Net Promoter Score Customer Retention Self Service Loyalty 70

SurveySparrow

JANUARY 15, 2021

You can gather information about them to determine pay raises, employee benefits, loyalty programs, and layoffs. For instance, a digital marketer’s goal might be to participate in a course and become a certified content marketer. . And as per Reboot, a brand’s signature color can increase brand recognition by 80%.

How To 52

How To Net Promoter Score Effort Score Feedback 52

Currency Alliance

JULY 24, 2018

The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. I’m a member of loyalty programs with two different airline alliances: One World, and SkyTeam. In fact, it’s turned out easiest of all to just stick with One World brands.”. Travel-Sick. “I I gave up.”.

Travel 40

Travel Course Customer Experience Airlines 40

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? Of course, dishing out ‘value’ sounds scary to a chief financial officer. This may seem to make rewards pricing more complicated. The answer is simple.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

SurveySparrow

MARCH 29, 2023

Videos that talk about your brand also work. Here’s what you should do in the awareness stage: Provide your target audience with information that will help them understand your brand and the values that you stand for. Share the benefits of using your brand’s products and services. How to create advocates for your brand?

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Micah Solomon

DECEMBER 4, 2015

I’ve never heard: “I’m loyal to Apple because of their [nonexistent] rewards program.” ” That’s because true customer loyalty has a limited relationship to customer loyalty programs, customer loyalty cards, customer loyalty rewards. Dubious at best.

Loyalty 40

Loyalty Rewards Programs Consulting Loyalty Programs 40

Currency Alliance

MARCH 21, 2019

The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. TechCrunch reports that brands such as Airbnb, Disney, and Twitter have seen a 75% reduction in development lead times by migrating to microservices[i]. Campaign Management. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Retently

MARCH 18, 2019

Of course, besides doing that, you also need to track your results. Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. So, what do those high scores translate into, specifically?

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133