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Your Guide to Mastering Brand Reputation Management

InMoment XI

These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels. Employee Training: Train employees to be brand ambassadors. Ensure they understand the brand values and guidelines, especially those who interact with customers directly.

Brands 378
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Focus on Culture to Drive Customer Engagement

SuiteCX

Of those who have hired resources only 30% are actually starting to understand how to operationalize their customer journeys there and build them into their culture. We all want to find the magic bullet that will help us speed up the adoption process but cultural change is more complex and takes longer than technology change.

Culture 113
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Report: Creating and Sustaining a Customer-Centric Culture

Experience Matters

We just published a Temkin Group report, Creating and Sustaining a Customer-Centric Culture. Here’s the executive summary: Temkin Group defines culture as how employees think, believe, and act, and if an organization wants to differentiate its customer experience, it must address each one of these areas. Download report for $195.

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Focus on Culture to Drive Customer Engagement

SuiteCX

Of those who have hired resources only 30% are actually starting to understand how to operationalize their customer journeys there and build them into their culture. We all want to find the magic bullet that will help us speed up the adoption process but cultural change is more complex and takes longer than technology change.

Culture 100
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Hungry for CX, Culture Eats Strategy For Lunch

Experience Matters

Management guru Peter Drucker is credited with saying that “ culture eats strategy for lunch.” Culture can make or break the success of a company, which can be a scary phenomenon for executives. 1) What Exactly is Organizational Culture? 1) What Exactly is Organizational Culture? Cultural Intensity.

Culture 120
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What is Culture? How People Think, Believe, and Act

Experience Matters

I often say that the customer experience your organization delivers is a reflection of your culture and operating processes. To consistently differentiate your customer experience, you need to transform your culture. “Culture eats strategy for lunch” – Peter Drucker. Leaders Can Make or Break Culture Change.

Culture 120
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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Brands in the retail space have an enhanced need to monitor the way their employees are interacting with customers because it can have a direct impact on a customer’s willingness to return and recommend your brand to their own personal network. The post Are Your In-Store Employees Delivering Your Desired Brand Value?