Remove Brand Values Remove Communication Remove Culture Remove Employee Engagement
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Your Guide to Mastering Brand Reputation Management

InMoment XI

These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels. Employee Training: Train employees to be brand ambassadors. Ensure they understand the brand values and guidelines, especially those who interact with customers directly.

Brands 378
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Report: Creating and Sustaining a Customer-Centric Culture

Experience Matters

We just published a Temkin Group report, Creating and Sustaining a Customer-Centric Culture. Here’s the executive summary: Temkin Group defines culture as how employees think, believe, and act, and if an organization wants to differentiate its customer experience, it must address each one of these areas.

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What is Culture? How People Think, Believe, and Act

Experience Matters

I often say that the customer experience your organization delivers is a reflection of your culture and operating processes. To consistently differentiate your customer experience, you need to transform your culture. “Culture eats strategy for lunch” – Peter Drucker. Leaders Can Make or Break Culture Change.

Culture 120
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Comcast: 5,500 New Employees Won’t Fix Customer Experience

Experience Matters

Before I go too far in picking on Comcast, let me say that the problem is endemic across large cable providers, especially Cox Communications, Charter Communications, and Time Warner Cable. Because the company’s issues have to do more with it’s culture than with the number of people that it employs.

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Talk your way to the top with effective business communication

BirdEye

This unified vision, made possible through clear business communication, is not just about exchanging information; it’s about creating a dialogue where strategies align, objectives are understood, and every team member is working towards the same goal. Table of contents What is business communication?

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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

The lower your scores, the greater your level of understanding will be in the need to create a development plan: Section C 1 – Customer-centric Culture. Drives employee engagement and involvement — from the front lines to the executive suite. Ability to align employee behaviour with customer-focused culture.

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CX Initiatives: What if Employees Are Not On Board?

Beyond Philosophy

HR execs and consultants would say that what is needed is a higher level of employee engagement. Engagement is principally about fit, alignment, and productivity; so, more is needed to optimize customer experience. How Joanna was performing at Chotchkie’s, and how customers were viewing their experiences, is a great example.