ijgolding

JUNE 9, 2015

If you have followed my writing for a while, you will be very much aware that I am very proud and passionate Customer Experience Professional (CXP). One of a growing number of ‘specialists’ in the newly recognised professional field, this group of skilled, experienced practitioners is growing in number on a weekly basis.

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

Experience Matters

OCTOBER 14, 2014

One of the highlights of the webinar was when Cannon said that “ customer experience is the new marketing ” and is critical for fulfilling MBUSA’s brand promise, The Best or Nothing. Change takes focused leadership. Related: The Untapped Value of Employee Engagement (Infographic) ).

Net Promoter Score 279

Net Promoter Score Employee Engagement Leadership B2B 279

Experience Matters

DECEMBER 15, 2015

We agree and believe that customer experience is a reflection an organization’s culture and operating processes. Nothing illustrates this maturity better than the Customer Experience Professionals Association and the increasing number of Certified Customer Experience Professionals.

Trends 120

Trends Customer Experience Customer Journeys Customer Connectedness 120

Experience Matters

OCTOBER 5, 2015

At the high end of the scale, the alignment around values is almost cult-like. 4) What Are the Elements of a Customer-Centric Culture? 5) How Customer-Centric Are Organizations? Temkin Group has identified six stages of maturity towards a customer-centric organization. Check out posts from other bloggers here.

Culture 120

Culture Strategy Customer Connectedness Customer Centricity 120

Qualtrics

JANUARY 22, 2021

Together, they designed and launched the Customer Experience Professionals Association (CXPA), a global organization of more than 4,000 members across 50 countries. It aligned nicely with the Temkin Group’s key focus areas of purposeful leadership, compelling brand values , customer connectedness, and employee engagement.”

Customer Connectedness 26

Customer Connectedness Customer Journeys Employee Engagement Leadership 26

Natalie Petouhof

JULY 18, 2015

In Ray Wang’s book: Disrupting Digital Business: Create An Authentic Experience in A Peer-to-Peer Economy says Digital Darwinism is not kind to those who wait to understand the transformation and choices business have to make, and make now. But there are some brands would find some of the content on Reddit “off brand.”

Fashion 40

Fashion Guidelines Brands Policies 40

ijgolding

MAY 5, 2017

The recruitment process ‘window’ is a potential point of vulnerability in terms of perception and branding of a business to the interested outside world. Customer Experience is a relatively small world, and reputations of both individual practitioners and businesses are often shared. Most obviously, there is a huge budget!

Brands 144

Brands Customer Journeys Brand Values Airlines 144