article thumbnail

Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer.

Banking 40
article thumbnail

Loyalty programs: should you issue your own points or miles?

Currency Alliance

A high-frequency business, on the other hand, such as grocery stores, banks, and payment card issuers etc, do have sufficient customer frequency, with many customers returning every week. These brands, however, aren’t that exciting to most customers. It extends the brand’s reach beyond its immediate customer base.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to get more repeat customers with a CRM solution

Method:CRM

CRM is short for customer relationship management software and it’s a tool businesses use to better manage leads and customers. Now that we all understand what a CRM is, let’s look at how you can use one to get more repeat customers. . 4 ways a CRM can help you get more repeat customers.

CRM 95
article thumbnail

Loyalty partners: co-creating customer value

Currency Alliance

If you succeed at this, you will also harness recurring benefits in the form of insightful customer data, which will allow you to market to the mid-long tail more effectively and affordably, and maximize the lifetime value of every customer. The graphic below indicates the categories of spending for many customers.

Loyalty 59
article thumbnail

Customer lifetime value formula: Easy ways to calculate it

delighted

Knowing what your customer lifetime value is versus your acquisition costs can shine a light on how you need to adjust your strategy to bolster margins: optimize your lead generation program, focus on delivering more value for your customers, or both. bank, 82% of failed businesses cited cash flow as a factor in their collapse.

article thumbnail

Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. [iii].

Loyalty 45
article thumbnail

Mastering Call Queuing: The Ultimate Guide to Efficient Customer Communications

NobelBiz

Skill-Matched Routing In diverse businesses, not all customer queries are alike. A financial query at a bank differs vastly from a technical issue at a software company. Growth-Ready Systems The sign of a flourishing business is its expanding customer base.