Remove B2C Remove Customer Retention Remove Loyalty Remove Loyalty Programs
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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Deepen engagement to lock in loyalty. They are: A deep understanding of customer needs and motivations.

B2C 66
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Top 5 Customer Service & CX Articles for the Week of September 11, 2023

ShepHyken

They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. ” I’m intrigued by the article as it claims that one way to attract and retain these customers is through visual imagery. How to Make Loyalty a New Business Line for your Brand? Here’s how. must practice.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B companies have been slower than B2C in adopting digital transformation. However, they’re catching up quickly in response to customer demand—and it’s paying off. B2B tends to expect responses within 1-24 hours.

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Top 10 Loyalty Program Best Practices for B2B Companies

SmartKarrot

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. Customer loyalty is the base of customer retention. Like what you are reading?

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Frightening Issues That Haunt Marketers: From Marketing to Mobile 

Optimove

The results revealed that 54% of marketers have chosen to allocate more than half of their marketing budget to new customer acquisition. In contrast, only 13% have opted to invest over half of their budget in customer retention. Recognizing and rewarding user loyalty can significantly reduce churn. Fright Level: 2.

Marketing 119
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6 Customer Retention Strategies that are Here to Stay

ClientSuccess

Adding credibility to this statement is a research study by Invesp Consulting which suggests: Existing customers are 50% more likely to try new products and spend 31% more than new users! Increasing customer retention by 5% can increase profits by 25-95%. This program rewards users with points for each dollar spent.

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5 Top Customer Service Articles For the Week of April 20, 2020

ShepHyken

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. And when the U.S.