CX Journey

NOVEMBER 12, 2015

My reason for attending was to get closer to the customer insight requirements of these key customers for many insight teams. Although I write a lot about Marketing requirements, customer insight is also key to designing and delivering for CX teams. So, it makes sense to think about gamification here.

Gamification 80

Gamification Exercises Airlines Customer Insights 80

LoyaltyPlus

AUGUST 4, 2017

MediaPlus is a strong Social media component which allows for social media integration, gamification and social media engagement and campaigning. Gain crucial customer insight – get the unfair advantage. Get the unfair advantage. Benefit from over 25 years of experience with LoyaltyPlus. Take your CRM with you and Go Web.

Customer relationships 40

Customer relationships Engagement CRM Social Media 40

Currency Alliance

DECEMBER 19, 2022

In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. This will allow brands to build greater affinity by anticipating customer objectives and being present when the customer needs your help.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

MAY 20, 2024

Around data collection: the bank will only know where the customer shops when the bank’s payment card is used, and even then, they won’t know exactly what the customer has bought. A further benefit is the ability to use these richer customer insights to better price the bank’s own products and services.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. A customer’s loyalty is based on their perceived value in doing business with you, and their cumulative experience interacting with your company. Push your team to capture exclusive customer insight.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52