CSM Magazine

DECEMBER 22, 2023

Companies have traditionally relied on a mix of print and digital advertising, but now there’s a new approach that’s capturing consumers’ attention more effectively: out-of-home (OOH) advertising. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Strategy Marketing Gamification 52

BirdEye

NOVEMBER 20, 2023

Referral marketing is a strategy that encourages existing customers to refer new ones to your business. It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base.

Software 63

Software Marketing Multi-Channel e-support 63

Currency Alliance

DECEMBER 19, 2022

This has huge ramifications for search engines like Google, or OTAs like Booking.com, Trip, or Expedia – because intelligent agents evaluating the travel options don’t engage with advertising. Gamification is another area which stands to be improved by AI. This means people search less, and simply choose their preference.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

SurveySparrow

MARCH 21, 2023

4 top B2B customer experience metrics to track You must concentrate on the indicators that reflect your company’s unique goals. Let’s look at some of the B2B customer experience that you must compulsorily track. #1. Here’s how you create a successful ABM campaign: Identify your target accounts that will give high ROI.

B2B 52

B2B Customer Journeys Customer Experience B2C 52

SurveySensum

JULY 14, 2020

He has been named as the Top 50 Thought leaders for Design Thinking and the Future of Work by Thinkers360 and Top 20 Gamification Gurus by Rise Global. She is a Certified Customer Experience Professional (CCXP) and Executive Leader experienced in building corporate revenue through a loyal and referenceable customer base.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132