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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

From chatbots and voice assistants to recommendation engines, brands are integrating AI wherever they can, and for good reason. Expensive marketing and advertising campaigns only provide a return on investment when customers make a purchase. The article points out the positive and negative uses of AI and more.

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Transforming Marketing with AI Tools

Magellan Solutions

It enables hyper-personalized and data-driven advertising. It includes customer segmentation, content optimization, social media marketing, and chatbots. It enables advertisers to assess customer feedback. It guarantees the highest possible return on investment. AI also automates repetitive tasks.

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Grow your local business with geofencing marketing

BirdEye

It uses GPS, RFID, Wi-Fi, or cellular data to trigger a targeted advertising action (like a text, email, or app notification) when a mobile device enters or exits a specific geographic area, known as a geofence. This technology allows businesses to send relevant ads to nearby potential customers. These are described below: 1.

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21 CX Predictions for 2021

Oracle

Contact centers will continue to play a crucial role in first-response customer experiences; information gleaned in these interactions will help train chatbots to perform as much basic level assistance as possible before including a human representative. 2021 brings forth a focus on customer loyalty.

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Increase revenue with local lead generation

BirdEye

Better ROI Localized lead generation can produce a better return on investment (ROI) by streamlining your marketing efforts to target customers who are more likely to convert. Offline advertising and promotions Offline advertising and promotions work best with a targeted approach.

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What is Webinar, and Why is Webinar Important in Marketing?

SmartMessage Blog

In this context, it becomes difficult to evaluate the return on investment. You can also work to increase participation with digital advertisements. This will reduce the participation of the audience as it will give an excessive advertisement image. These data clearly reveal the success of the event.

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What is Webinar, and Why is Webinar Important in Marketing?

SmartMessage Blog

In this context, it becomes difficult to evaluate the return on investment. You can also work to increase participation with digital advertisements. This will reduce the participation of the audience as it will give an excessive advertisement image. These data clearly reveal the success of the event.