Shared value is the customer experience of the future: 5 key takeaways from the 2017 Asia Pacific Customer Intelligence Summit
Alida
JULY 17, 2017
To develop mutual benefits, you need three things: a move from transactional to lifetime relationships, shared value between customer and brand, and Relationship Memory ™ to foster ongoing, authentic interactions. Loyalty programs, for example, are a great way to ensure a constant flow of insight from your customers.
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