2020 Hotels Multi-Channel Touchpoint 
Qualtrics
FEBRUARY 16, 2021
In the case of a hotel for example, guests are involved from the booking stage, right through to check out, before (hopefully) re-booking for next time. Multi-lane drive-thrus that provide a view into the kitchen. Within the hospitality service sector, great guest experience is a well-known cause of happy reviews and repeat business.
Currency Alliance
JUNE 16, 2020
As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Such an approach is going to be all the more important now that airlines’ and hotel chains’ budgets seem likely to be heavily restricted for a couple of years.
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Currency Alliance
NOVEMBER 14, 2019
The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty. So, with that context, what will be the top loyalty trends in 2020? Some stars are sticks.
Currency Alliance
DECEMBER 1, 2020
Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. A brand wouldn’t build hotels that are visited only once, or stores that are shopped only once. Multi-serviced.
Currency Alliance
NOVEMBER 17, 2020
If 2020 has taught us anything it is that diversification (or luck from being in the right sector) can be a lifeline. In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic. Today, the best experience we receive from any brand becomes our expectation of every brand.
Currency Alliance
APRIL 10, 2021
You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value. referring friends.
Currency Alliance
FEBRUARY 10, 2021
You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value. referring friends.
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