2020 Customer Base Hotels Multi-Channel 
Currency Alliance
JUNE 16, 2020
As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. So the initiative offers meaningful utility to many customers. This demonstrates how relatively modest investments can help you tap into a much wider customer base.
SurveySensum
JULY 14, 2020
The Super-Heroes of Customer Experience are here! Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. All the Thought Leaders present in this list have significantly impacted the Customer Experience Domain in their own way.
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Currency Alliance
NOVEMBER 17, 2020
If 2020 has taught us anything it is that diversification (or luck from being in the right sector) can be a lifeline. It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic.
Currency Alliance
DECEMBER 1, 2020
Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. A brand wouldn’t build hotels that are visited only once, or stores that are shopped only once. Multi-serviced. Customer singular. All-around AI.
Currency Alliance
OCTOBER 27, 2017
This ´other´ 80% represents the mid and long-tail of customers that might be spreading their share of wallet among many competitors, or simply a set of customers that can be profitable when attracted back to the business, but their needs are such that they just can´t spend a lot every month.
Currency Alliance
APRIL 10, 2021
You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. But more importantly, you’ll get customers to agree to divulge their data and agree to receive marketing messages – which are of incredibly high value, against the relatively low cost of issuing somebody else’s loyalty currency.
Currency Alliance
FEBRUARY 10, 2021
You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. But more importantly, you’ll get customers to agree to divulge their data and agree to receive marketing messages – which are of incredibly high value, against the relatively low cost of issuing somebody else’s loyalty currency.
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