Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year.

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Currency Alliance

NOVEMBER 17, 2020

If 2020 has taught us anything it is that diversification (or luck from being in the right sector) can be a lifeline. It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic.

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Loyalty Trends Loyalty Programs Travel 52

ProProfs Chat

JULY 29, 2020

However, before we explore these strategies, let us first understand what makes phone support ahead in the ‘race of customer support channels’. . As businesses embrace technology, the way customers communicate with them has taken a massive turn. The Journey From Single Channel to Multi-Channel Support .

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Pointillist

FEBRUARY 19, 2018

“By 2020, 85% of customer interactions will be managed without a human” – Gartner. Today’s customers live in an omnichannel world. But most companies still force these evolved customers onto engagement paths that are steeped in legacy and instantly feel outdated. By Will Thiel. Putting It All Together.

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Currency Alliance

MAY 19, 2021

In the context of commerce and customer engagement technology, there is a tectonic transformation taking place, and as a leader, you need to understand the basics of headless platforms. If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care. Ecommerce has changed.

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SurveySparrow

JUNE 23, 2021

After all, as of 2020, there are 2.74 Using different CRM systems, your teams can send instant feedback surveys after a product purchase. Measure your customers’ satisfaction level by pushing surveys through ads. Social media channels are for killing free time. Facebook surveys are supposed to be fun and engaging.

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Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Loyalty programs, and the ‘loyalty mechanics’ designed into them, can drive very specific customer behavior.

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ProProfs Chat

FEBRUARY 21, 2020

According to Kolsky, 91% of customers who are unhappy with a brand will just leave without complaining. There is another way to keep the customer engaged in the scenario mentioned above. Capture necessary data that doesn’t require much effort from the customer’s end. And later, this data is saved as leads in a CRM system.

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Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. But more importantly, you’ll get customers to agree to divulge their data and agree to receive marketing messages – which are of incredibly high value, against the relatively low cost of issuing somebody else’s loyalty currency.

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West Monroe

JANUARY 25, 2022

To raise the bar even higher, we are increasingly convinced that this balancing act must also ensure both live and screen-based experiences have the same level of excellence, simplicity, and ease—all working in concert with each other to ensure seamless transitions when customers move between channels. Banks understand change.

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