Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. The counter-trend for 2019 will be the consumer goods establishment fighting back.

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Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.

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Currency Alliance

JUNE 19, 2019

Because their ‘Picture your next destination’ gamified experience was integrated with their CRM, they successfully attracted over 130,000 new users in only 6 weeks. And indeed, as we explained in our blog on loyalty marketplaces , access to competitors is part of the freedom that customers desire. The newspaper won ‘Best Use of CRM’.

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Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. Steps to a smarter reward pricing strategy. It’s the emotional value which creates real stickiness.

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