2015 Consumers Innovation Omni-Channel 
Martin Hill-Wilson
JUNE 8, 2015
So back to the question of multi-channel adoption, how are customers doing? After years of faithful marriage to phone based interactions, consumers have become slightly stir crazy judging by their uptake of all things digital. This makes web based self help the current top digital channel.
Alida
APRIL 4, 2017
Though brick and mortar sales are down only five percent since 2015, the closure of many anchor tenants has significantly impacted shopping malls. That stunning stat demonstrates why brick-and-mortar retailers need to pursue an omnichannel strategy. Brick-and-mortar is making a comeback , but many retailers struggle to drive sales.
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Storyminers
MAY 16, 2016
our research has revealed that not all retailers are using each channel to full effect and mobile apps are not up to scratch or consistent with the experience shoppers may have on the retailer’s website or in-store. How can digital be implemented in traditional industries/retailers to improve consumer journeys/experiences?
Retently
MARCH 18, 2019
Moreover, this was a 6% increase from 2015. Consumers love Starbucks – even more since the company implemented its rewards program. The offering in question also needs to be fast and convenient, so that they save consumers time and effort. Besides that, these companies acknowledge the importance of omni-channel support.
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Comm100
JANUARY 14, 2016
If there is one thing that’s certain, it’s that modern consumers are much more tech-savvy than those from past generations. As technology continues to open new avenues for innovation and business transformation, so too will the shopping and buying habits of consumers. All Channels – All the Time.
Alida
JULY 11, 2017
Go beyond digital—think omnichannel. In fact, traditional retail improved much faster than digital, with robust 40 percent of traditional retailers’ CX Index scores rising from 2015 to 2016, while only 18 percent of digital retailers improved. In the United Kingdom, “good” scores were scarce. Forrester’s study offers some clues.
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