CX Design Thinking in the Travel Industry, With Annette Höher-Bäuerle – CB64
Customer Bliss
AUGUST 15, 2017
Annette is the Group Customer Experience Director for the Thomas Cook Group. In 2010, she decided to leave the legal field with the aim to move closer to the actual operations and to focus on putting the customer first. But it did address a major customer experience pain point. They thought it would cost too much, etc.
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