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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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Do You Know How to Calculate Your Net Promoter Score?

AskNicely

You have a Net Promoter Score (NPS). How did you get that score? Since its introduction in 2003, this simple metric has become the go-to way of measuring loyalty with study after study showing its worth. Those who scored you 0 through 6 are detractors. Why is my score so low? What does it mean?

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How to Drive Brand Advocacy with Your Net Promoter Score (NPS) Survey

GetFeedback

In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. Create your NPS survey. Get started with a free trial today.

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Net Promoter Score (NPS) – The quick guide

Happy or Not

First developed in 2003 by Bain and Company, it’s now used by millions of businesses to measure and track how they’re perceived by their customers. Benefits as a management tool NPS provides understanding of long-term loyalty and is a good tool for management as it can be correlated with increased business growth.

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Net Promoter Score 101: A Comprehensive Guide for Beginners

Retently

In this article we’re going to dive into the basics of Net Promoter Score® (NPS®) — a metric used to assess how loyal your customers are and how likely they are to recommend your company to their personal and professional network. What is Net Promoter Score? Luckily, there is. What is NPS.

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What Is a Good Net Promoter Score

ProProfs Chat

Brand loyalty and the likelihood of repeat and new sales can be measured through Net Promoter Score. Interestingly, this single score has the ability to give a business direction for improvement and bring noticeable changes. Net Promoter Score is primarily obtained through surveys.

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Why Companies Need a Net Promoter Score (NPS) Software

ProProfs Chat

If you are reading this blog, you might already have an idea about NPS( Net Promoter Score), a highly used customer satisfaction metric. This article will help you understand why you need a Net Promoter Score (NPS) survey software to make the most of this metric. Brand loyalty is a modern day buzzword.