Customer Success and finance: 8 metrics to build closer alignment
ChurnZero
JUNE 9, 2023
Good sales teams typically get the budget, headcount and tools they desire because the function is tied to revenue. CAC is the sum of the total marketing, sales and service spent in the previous period (month, quarter or year) divided by the number of new customers won in the current period. Use a common language to explain your logic.
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