7 Ways to Fail in a Crisis
NetBase
MARCH 31, 2020
Whether in the form of a complaint, defective product, or something completely out of a company’s hands. A Quid textual analysis from 2017 shows 26% of the conversation about Cracker Barrel revolved around “Brad’s Wife.” Here are the top 7 things brands should not do in a crisis. The Essentials. It isn’t a matter of if but when.
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