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7 Ways to Fail in a Crisis

NetBase

Whether in the form of a complaint, defective product, or something completely out of a company’s hands. A Quid textual analysis from 2017 shows 26% of the conversation about Cracker Barrel revolved around “Brad’s Wife.” Here are the top 7 things brands should not do in a crisis. The Essentials. It isn’t a matter of if but when.

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Unveiling a Personal Bank Story: The Journey of Gaining and Losing a Customer

ECXO

Many have invested in predictive analytics to try to prevent customers leaving in the first place. Banks like Commerzbank understand how CX adds value to their products, services and business growth. Different branches offer different products. Quid pro quo, these are times when banks most earn trust and loyalty.

Banking 52
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Sobriety, St. Patrick’s Day and Sales in the U.S.

NetBase

The National Retail Federation compiles St Paddy’s Day spending each year, and is predicting a significant uptick in spending. A quick search in quid and the loss is felt in wine country too. And so are smart brands quick to pick up on related, niche trends. Paddy’s Day being one of them! Consumer Spending on St Patrick’s Day.

Sales 78
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P&G’s TikTok Influencer Partnership Amplifies Awareness

NetBase

Some brands appear to do this effortlessly, seemingly predicting what the next trend or fad will be. A search of “TikTok” in the Quid product results in this initial overview of conversations: We can clearly see that conversations about marketing, trending videos, and challenges dominate much of the network map.

Trends 68
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Disney Dominates D2C & Its Hamilton Release Proves It 

NetBase

COVID-19 temporarily halted production of filming new, original series, including a modern sci-fi take on Brave New World. And the trend is likely to continue as predicted in the graph below. Set to cover the Olympics, NBC had to think fast when it was pushed back to 2021. All arrows point to streaming growing.