This Is Digital, Episode 1: The internet’s role in the rebirth of Taco Bell’s Mexican Pizza
West Monroe
OCTOBER 11, 2022
Since joining Taco Bell in 2019, you've been focused on the digital evolution of the business. We were such a successful traditional QSR brand with 75% of our business coming through drive-through. We took a basic burrito and put cheese on the outside with jalapeno peppers baked into the cheese. Customers didn't know that was coming.
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