Customer Experience Update

The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Prospects and customers need to be addressed through multiple touchpoints, using the appropriate content and delivered through the right channels at the right time.

B2B

B2B Marketing Customer Experience Touchpoint

5 customer experience trends: What’s expected from your brand in 2020

delighted

JANUARY 7, 2020

Back in 2015, Forrester Research uncovered that customer experience was the number one priority for business and technology leaders. A Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator.

Trends

Trends Brands Customer Experience Survey

Customer Experience Update

The Evolving Scope of B2B Marketing: It’s All About Customer Experience

5 customer experience trends: What’s expected from your brand in 2020

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