Q&A Session: Mastering Scale with Digital Customer Journeys
Totango
JUNE 8, 2021
KR: At Monster, we measure engagement rate by the number of people that actually click through the email. KR: We tend to leverage a lot of the data to meet people where they are in the journey and trickle in other content – whether it’s video articles, training, content marketing material, etc. How do you measure engagement rate?
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