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Hire People with the Ability to Care: A #MakeMomProud Case Study

Customer Bliss

QuikTrip hires people with the ability to care; selecting only about one out of every one hundred applications. Make Hiring Your Most Important Decision. QuikTrip and Make-Mom-Proud companies ensure that won’t happen by making hiring their most important decision.

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The Unifying Force of Care: A Basic Human Need Customers Crave and Businesses Demand

Customer Bliss

It’s no secret – caring is a fundamental human need that triggers positive feelings. And a recent study reveals that patterns in human brain activity associated with empathy and caring are also associated with value and reward. Caring was found to inspire helpful behaviors, which seems logical — and foundational.

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Reflecting on the Starbucks Situation: Check Your Bias at the Door

Customer Bliss

This single action that has rocked the Starbucks brand gets squarely to the importance of why employee hiring and engagement is so critical to its reputation. This single action that has rocked the Starbucks brand gets squarely to the importance of why employee hiring and engagement is so critical to its reputation.