Forrester's Customer Insights

JULY 16, 2023

There is no shortage of media coverage of AI’s potential dark side. I write about how to adopt AI responsibly, a topic critical to unlocking the full potential of this transformational technology. But comparatively little ink has been spilled on the organizations using AI as a force for good today.

Technology 49

Technology How To Customers 49

Forrester's Customer Insights

JULY 16, 2023

The advent of generative AI brings immense potential for the technology to aid in areas of environmental sustainability efforts. This incudes measurement and reporting, research and revolution, and design and manufacturing, among others. Find out the details in this blog.

Marketing 49

Marketing Measurement Technology Report 49

Forrester's Customer Insights

JULY 16, 2023

Following my previous blog post, The What, Why, And How Of Values-Driven Marketing and speech at CX APAC 2023, I wrote a report to elaborate on values-driven marketing more thoroughly: How To Embed Values-Driven Marketing Into Customer Journeys. The report shares Forrester’s 2023 data that shows values matter to customers.

Marketing 26

Marketing How To Customer Journeys Report 26