ECXO
JUNE 11, 2023
CX design is no longer just about aesthetics. It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. A maturity driven by hyper personalisation, empathetic human relationships and intuitive digital experiences – all accelerated by the pandemic.
ShepHyken
JUNE 11, 2023
Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. B2B Customer Experience Examples: Think Like A B2C by Dan Gingiss (Dan Gingiss) While B2B businesses are technically providing products and services to companies, they are selling to individual buyers who are consumers.
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ECXO
JUNE 11, 2023
Customer Experience = Seeing + Being + Doing Customer Centricity is the umbrella for concepts like Customer Experience, Customer Intimacy, Customer Advocacy, Customer Loyalty, etc. With their 1998 Harvard Business Review article “Welcome to the Experience Economy” (and 1999 book), Joe Pine II and James Gilmore introduced the term Customer Experience as the next competitive battleground.
CSM Practice
JUNE 11, 2023
If you’ve been in the Customer Success profession long enough, you should have had the opportunity to be part of an account reassignment. Either on the receiving or the giving end. This is an inevitable yet important part of the customer journey. However, it is often overlooked by processes not being built out for it. There are a few reasons for this, but one of which is that account reassignments are, in my opinion, one of the most overly complicated processes in the Customer Success space.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Doing CX Right
JUNE 11, 2023
Dennis Geelan, author and entrepreneur, and Stacy Sherman Discuss The "Zero-In" Approach and Practical Strategies to Take Your Customer-Centric Brand To The Next Level. The post The Zero-In Formula: Building A Customer-Centric Brand That People Crave appeared first on Doing CX Right.
SmartKarrot
JUNE 11, 2023
Whether you are from a hi-tech industry or not, project management is the fundamental building block to any company’s operation. The goal of organized project management is to execute the project in the most efficient way through the right use of resources, delegation, communication, and prioritization. Jira, a popular software for project management, has been around for a long time.
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