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Four Ways to Improve Your Customer Experience Strategy

Experience Investigators by 360Connext

Sharing positive feedback on a regular basis is inspiration that helps prevent burnout. Customer insights can now drive changes at every level of the organization. The inflection point came when we realized we get a lot of great information back from our customers — Why are we doing it only once a year?

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Journey Maps: Not an Exercise in Futility

CX Journey

Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. The map must include more than just what the customer is doing, thinking, and feeling. You put it on the wall.

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The Ultimate Guide to Customer Experience Workshops

SurveySparrow

A well-executed workshop helps you identify unique strategies and customer touchpoints that differentiate your brand from the competition. When your customers see something special, they’re more likely to choose your performance over others. What specific aspects of the customer experience are you aiming to improve?

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Customer Understanding: The Cornerstone of Customer-Centricity

CX Journey

There are a lot of different channels and ways for customers to tell you about their needs and desired outcomes and how well you are performing against their expectations. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise. Research your customers.

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Customer Understanding: The Cornerstone of Customer-Centricity

CX Journey

There are a lot of different channels and ways for customers to tell you about their needs and desired outcomes and how well you are performing against their expectations. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise. Research your customers.

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Achieving Customer Success Maturity: Focus Areas, Pitfalls, and Warning Signs

ChurnZero

For Customer Success teams, the data they need (in order of importance) includes CRM data (basic account details, closed-won opportunity details), product usage data (login history, time-in app), engagements (responsiveness, product feedback), support history (ticket volume, open bug duration), and payment history (unpaid invoices).

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Using Your Employees' Voices to Transform the Customer Experience

CX Journey

So it's important that we listen to employees and find out what's keeping them from being able to delight customers. Voice of the Employee programs consist of many different types of listening posts, including: employee engagement surveys, employee satisfaction surveys, culture assessments, transactional/event-based surveys (e.g.,