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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

Filed under: CRM , Customer Engagement , Customer Experience , Customer Philosophy , Customer Service , Social Tagged: CRM , customer acquisiton , customer conversations , customer experience , customer relationships , customer retention , customer-centric , human to human.

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If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

Maz Iqbal

If you are with me so far then it occurs to me that you have gotten insight into why it is that so few organisations cultivate genuine-meaningful-enduring loyalty between themselves and their customers and vice versa. Why seek to convert those whose very being is not in line with the Customer philosophy?

ROI 48
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Erich Fromm On The Central Challenge Of Cultivating Meaningful Relationships With Customers

Maz Iqbal

What Is The Central Challenge Of Building Meaningful & Profitable Relationships With Customers? Is it about coming up with new products and services that attract customers like bright lights attract moths at night-time? Is this challenge about opening up 24/7 access to your business through any and all channels?